Title: Owner, recipe creator, writer, and everything else that comes with the site!
Location: Rochester, New York
Education: Bachelor’s degree in journalism and public relations (SUNY Brockport 2011)
Expertise: Creating easy recipes designed for the whole family with simple ingredients that still pack a ton of flavor. And air frying everything.
Family: I live with my husband Ben, and two kids, Leah and Connor.
Hey guys, I’m Samantha!
Hey guys! I’m Samantha Erb, and Everyday Family Cooking is my full-time job. I left my corporate job in 2017 to become a stay-at-home-mom, and after two years and another baby, I needed something for myself. I launched the site in the summer of 2019 and I’ve been at it full-time ever since!
I started air frying back in 2016 and now have over 350 air fryer recipes on the site, a printed air fryer cookbook, a husband from Buffalo, two opinionated kids, and more than a dozen air fryers crammed in my office.
My mission is simple
I make dinner easier on busy families with shortcut recipes that still have tons of flavor. Oh, and that the kids will actually like.
How I got here
I’ve always loved cooking, so much so that I asked for a food processor for my 17th birthday. That tells you pretty much everything you need to know about me and how long I’ve had a passion for this.
I bought my first tiny little air fryer back in 2016 and never looked back. I became obsessed and still am to this day. And yes, those recipes frozen meat recipes on the site are 100% because I forgot to take the meat out to thaw.
I started this site in 2019 because I wanted a collection of all my recipes in one place. The whole idea was to build an online cookbook I could pass down to my kids one day. Somehow that little project grew into 985+ recipes, a print cookbook, and my full-time job. I still can’t believe it, but then again, who remembers life pre-2020 nowadays?!
My recipes have evolved to be super easy, get dinner on the table quick, but still make it delicious because of the fast on-the-go lifestyle we live. The kids are always going to soccer, orchestra, playdates with friends, and more. And, when they’re not, I still want dinner to be easy so I can enjoy those nights with my kids and not in the kitchen.
What I’m known for
I focus on a few things:
- I am an air fryer expert with 350+ tested air fryer recipes on the site
- I make easy family dinners using simple ingredients I usually already have in the kitchen.
- I create shortcut dessert and bakery recipes using things like store-bought dough or pre-made bases.
- I recipe test across different air fryer brands and models.
- I provide a behind-the-scenes side of food blogging through my life updates and email newsletters.
Where you’ve seen me
- US Weekly: My air fryer steak fajitas were featured in the May 4, 2026 print magazine for Cinco de Mayo (yes, actual print!).
- Parade: My famous sweet potato casserole was reviewed and called “brilliant!” My pineapple dump cake got rave reviews too.
- Business Insider: I shared my air fryer expertise comparing air fryer baskets to air fryer ovens.
- BuzzFeed: My recipes have been pulled into their roundups of 100 favorite air fryer recipes to try at home and easy holiday air fryer recipes that pretty much make themselves.
- AOL: My recipes were featured in their best air fryer chicken recipes and spring side dishes roundups.
- Tasting Table: I helped explain the difference between toaster ovens and air fryer toaster ovens.
- Also featured in BET, Boston Herald, Eat This, Woman’s World, She Knows, Homes & Gardens, Mashed, Punchfork and Edible Arrangements.
What you can expect from a recipe here
I’ve made every recipe on the site in my own kitchen. If I haven’t made it myself, it doesn’t get published. When I learn a better way to do something, I go back and update the post. My whole thing is recipes that actually work and there’s no AI here. They use simple ingredients you can find at the regular grocery store, and they taste like something.
My family
I’m a mom of two kids (now ages 10 and 7) and am happily married to my husband Ben. Ben is from Buffalo, which is why you’ll see plenty of buffalo sauce recipes on the site. The kids are my taste-testers, and they are very honest. Sometimes they’re a little TOO honest.
A few fun facts about me
- I’m a big soccer fan and have only missed a handful of games for the New York Red Bulls in the 23 years I’ve watched them. I’ll cheer for Buffalo teams all day too (Go Bills!).
- I’m a Taylor Swift fan and got to see The Eras Tour in Toronto N6 with my sister!
- I do paint by numbers at night. It’s weirdly relaxing and it makes me look like a professional painter even though I am terrible at drawing.
- I watch Big Brother every single summer. My daughter has now been sucked in too.
- Marvel movies are my favorite. I just love the action and getting to know the characters. My favorite? Scarlet Witch (I may be biased because I was a huge Mary-Kate and Ashley fan growing up).
- I’m chocolate obsessed. I genuinely cannot remember a day I didn’t have some kind of chocolate, even if it was just a handful of chocolate chips.
Some numbers
- 1000+ recipes on the site (and counting)
- 350+ of those are air fryer recipes
- Around 11 million readers a year
- 10 years of air fryer testing
- 7+ years of running this site
Let’s connect
Need to get in touch with me? Email me at Samantha@everydayfamilycooking.com. I really do love hearing from my readers!
You can also find me on Instagram, Pinterest, Facebook, TikTok, and YouTube.
Looking to work with me?
Everyday Family Cooking is open to working with brands I personally love. For partnerships, sponsored content, and rate packages, send me an email at samantha@everydayfamilycooking.com.
For press, use the same email and put “Press” in the subject line.
